Last week Comedy Central re-ran “South Park’s” infamous “World of Warcraft” episode, which first aired last year. The episode, which was in my opinion one of the funniest of the show’s 10th season, pokes fun at gamers who invest endless hours socializing or questing or whatever it is you do in the “Warcraft” community.

While it repeatedly and openly suggests that these gamers have no life, it does in one way or another tip its cap to the game’s addictive nature. This must have been enough to convince the makers of “World of Warcraft” to book the first commercial after the start of the episode.

I agree that the shots “South Park” takes at the game and its players are good-natured, but it was still odd to see a commercial for the game just as the blows were about to fall. Kudos to “World of Warcraft” for being able to take a joke.