If you’ve watched much television in the last year, you’ve probably seen some odd Wendy’s commercials. They feature guys wearing a red wig (like the red pigtails of Wendy herself) who usually preach about fresh burgers, ending with the phrase “That’s right.” According to an Associated Press story, Wendy’s is pulling this ad campaign due to underperforming sales.

Somehow I’m not surprised. Remember the Baconator commercial? Screaming masses run away from a guy in the red wig pointing backward and yelling “BACON!” This is only one of several strange scenarios Wendy’s dreamed up for the now-defunct ad campaign. It’s likely that these commercials left consumers more confused than hungry.

Will the ad campaign replacing it be any better? Let’s hope it will be a little less bizarre. They’re trading in “That’s Right” for “It’s waaaay better than fast food. It’s Wendy’s.” I’m thinking they’ll go for a psychedelic look. Any thoughts?