9:31 pm — With the recent flurry of trade deadline moves changing the face of the Western Conference, the annual complaints about the balance of power in the NBA has begun.
While ESPN and other sports media outlets gush over the talent that has made its way out West in recent years, the Eastern Conference has been effectively, and unfairly dismissed as the league’s pretenders. Funny that the top two records in the NBA belong to the Celtics and the Pistons. Granted, the East also owns the league’s two worst records, with D-Wade’s Heat and (Al Jefferson’s?) Timberwolves settling in quite comfortably in the NBA’s basement.
The farther down the East’s standings you glance, the more apparent it becomes that there is certainly a discrepancy between the records of the conference’s 4-8 seeds and their Western counterparts. The Warriors, currently in a dead heat with the Nuggets for the eighth seed in the West, would find themselves at the four spot in the East. There is no denying the fact that the West is a more competitive conference, but anyone who completely disregards teams like the Magic, Pistons, Celtics, and possibly even the post-trade deadline Cavs, is flat-out misinformed for a number of reasons.
Western supremacy has been a very popular system of belief since Michael Jordan packed his bags and left the East to fend for itself, but this one-sided approach to the NBA has spread like wildfire since the trade deadline. But how much really changed on February 22nd?

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Pau Gasol’s move to the Lakers was an in-conference deal. While the big man has been lighting it up so far running the floor with Kobe Bryant, the top teams in the West all made key additions at the trade deadline, and I foresee the rest of the regular season, as well as the playoffs, functioning as a full-out brawl that will leave the West’s representative in the finals bruised and battered, the Laker’s dynamic duo included.
While the Gasol trade is widely considered to be one of the most ridiculously unfair trades in recent memory, the Suns’ acquisition of Shaq may be the stupidest. Steve Kerr was out of his mind giving up the 29 year-old, versatile Shawn Marion who can score, defend, and rebound with the best of them, for an aging, injury-prone center who takes five minutes to make it from one end of the court to the other. The East actually got better by shipping Shaq off, though Marion is most likely already planning his escape from Miami.
Though the Mavs scored big in acquiring Jason Kidd, they gave up a young, promising point guard in Devin Harris who was posting career-highs all across the board in his first season as a starter. The loss of center DeSagana Diop also raises some serious issues with depth in the Dallas frontcourt.
At the heart of the West vs. East debate is marketability. The best teams in the East are largely considered to be a defensive-minded group — a style of play that does not translate into the flashy, high-scoring product that has become standard procedure out West. Interestingly enough, the Spurs have used the East’s grinding, defensive approach to become the West’s most dominant team in recent years. In a way, Kerr’s trade for Shaq is a concession that the Western Conference’s run-and-gun style of play may look good on TV, but ultimately does not win championships.
The pre-game show for last Sunday’s matchup between the Suns and Pistons featured a nauseating 29 minutes of coverage dedicated to Shaq and the West’s trade deadline moves before the commentators clarified that there was, in fact, another team that would be competing that afternoon. Roughly two hours later, Jeff Van Gundy and Co. were left to discuss McLovin’s potential Oscar snub while the Piston’s bench padded a 34-point third quarter lead. Needless to say, it was a satisfying turn of events.
The common perception of the West as the dominant conference is really just a marketing smokescreen. Four of the past five finals matchups have featured either the Spurs or the Pistons or both — two teams that play “boring” basketball. Five of the top seven franchises in all-time finals appearances hail from the Eastern conference. While the West may have a monopoly on 30-something stars, the East boasts three of the league’s most exciting and productive young players in Dwight Howard, LeBron, and Wade.
Yes, the majority of the rosters in the East pale in comparison to the West’s, but the Pistons and Celtics have enjoyed considerable success in inter-conference play. Before dropping three games immediately following the All-Star break, the Celtics were a perfect 15-0 against the West. Detroit, meanwhile, is 15-7 in play outside of the East, including a 15-point road win against the Hornets on Dec. 5, not to mention Sunday’s 116-86 dismantling of Phoenix.
I recall the day during my senior year of high school, in the heyday of Shaq and Kobe’s dynasty in L.A., when I made a pre-playoff bet that the Pistons would win it all. While I was criticized for “giving away” my money against the mighty West, a month later I was the one collecting money. I knew the East was better than people let on. Three years later, I found myself making the same bet. Come June, I’ll be 10 bucks richer.
